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have a hero...

In this case it was Dave’s Dad. Determined to get his health back in shape, he spent seven years experimenting with and perfecting his own granola recipe. It transformed him, which inspired us; screw the corporate world, let’s build a brand that will bring a healthy crunch to snacking.

Our secret: while other brands bake their granola in butter and sugar, we freshly roast our natural ingredients. This proprietary technique means we have less sugar, 10 grams of protein, high fiber, big clusters, and an amazing robust taste.

The fan base keeps growing. One taste and you’ll understand why we are a best seller in company kitchens like Google and FitBit; at awesome retailers like Mollie Stone's, Whole Foods and Safeway; and on-board the coolest airline, Virgin America.

Try us for breakfast or as a healthy snack, and let us know what you think.

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